Unlike many companies that have "manufactured" their brand icon, the truth is the UNCLE BEN’S® Brand was actually inspired by a real man; A Texas rice farmer with an unparalleled dedication to quality. The story goes that his crops were so widely admired for their high-grade kernels and bountiful yields, that other growers tried to boast that their rice, too, was "as good as Uncle Ben’s."

The farmer’s name might have eventually been lost to history, but during World War II, the president of Converted Rice, Inc. needed a name for his revolutionary parboiled rice. Remembering the stories of Uncle Ben, he decided that only the UNCLE BEN’S® name could represent his product’s unprecedented yield, consistency, and quality.

Today, with the industry's highest quality control from harvest to table, UNCLE BEN’S® Brand grain products are still widely considered the "cream of the crop." As for our ever-growing lines of sauces, stuffing mixes, frozen entrées, and more, the brand carries on a tradition of perfection that we think would have made the real Uncle Ben quite proud.