GENERATION MAX KEEPS YOU GOING™ 

The Facts
About 12 million (17.1%) U.S. youth ages 2–19 are overweight. An additional 12 million are at risk of being overweight.

On a Mission
The Alliance for a Healthier Generation – a joint initiative of the William J. Clinton Foundation and the American Heart Association – was formed to stop the nationwide increase in childhood obesity by 2010, and empower kids and teens nationwide to make healthy lifestyle choices.

Creating a Positive Force
In October 2006, Mars, Incorporated was one of the first companies – and the first confectionary company – to adopt the Alliance Snack (Competitive) Foods Guidelines.

Now, Mars, Incorporated has created the GENERATION MAX™ Brand products line to demonstrate its commitment to fight against childhood obesity.

Stepping Up To The Challenge
When Mars, Incorporated joined with the Alliance for a Healthier Generation in October 2006, we challenged ourselves to create an entirely new line of products designed to meet the Alliance for a Healthier Generation Snack (Competitive) Foods Guidelines, the strictest set of nutritional guidelines at that time for snack foods sold in schools. The result? GENERATION MAX™ Brand products, a first-of-its-kind line of snacks that meets the taste requirements of students and the nutrition requirements of schools.

Snack food choices for students are being redefined in schools across the country.

GENERATION MAX™ Brand products offer today's teens, their parents and educators a snack food option everyone can feel good about.

 To see our retail site, visit www.gen-max.com.